Do Handwritten Envelopes Work?

Yes, according to Think Ink Marketing, a letter shop specializing in direct mail personalized by hand. The say handwritten envelopes are proven to increase the odds of your mailing being opened by 300% or more.

Reason it works: Handwriting personalizes the mailing and captures the attention of your audience much more than standard mailing labels or typed envelopes.

Tip: Handwrite both the mailing address and the return address. If you’re confident in the accuracy of your mailing list, try using no return address to spark the recipient’s curiosity and entice them to open it.

Source: www.ThinkInkMarketing.com

*This article appears courtesy of Bob Bly’s Direct Response Letter, located at www.bly.com

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