Does Your Website Give Prospects Easy Directions?

Good copy is absolutely critical if you want your website to perform well. But, of equal importance is your navigation structure.

Look at it this way. You could have the best, most highly targeted message with content that sparks your prospects’ desire to learn more buy. Yet, if you don’t give them the tools they need to move forward, you’ll never succeed in generating that lead or making that sale.

Take a look at your current site pages. Make sure every one of them provides seamless directions on how to move forward.

Start by offering links at the end of each page, especially if the page is long and your site visitor no longer sees your top-navigation by the time he or she gets to the end of the page.

Also, make sure each link you provide is relevant to the page that’s just been read. For example, if the page details your services, the next step is to give your readers a way to get in touch with you. Meaning, link them to your contact page. Same thing goes for a product-info page. Link prospects over to a sales page.

The concept of site navigation is a lot like giving a visitor directions to places within your city. If you’re dealing with a history buff, you’d direct them to museums and historical sites. If you’re dealing with a sports fan, you’d let them know how to get to the big arenas.

A little foresight when it comes to navigation goes a long way in turning visitors to customers.

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