E-books Growing in Popularity

According to PublishAmerica, one out of three book buyers reads print books as well as e-books. Another 26% read print books only today, but expect to start reading e-books soon.

By the end of this year, almost half of all book buyers will own a Kindle, Nook, or iPad. Amazon customers who have a Kindle spend 3X more on books than they did when they read print books only.

*This article appears courtesy of Bob Bly’s Direct Response Letter, located at www.bly.com

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