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	<title>Internet Marketing and Web Copywriting Tips from MTM Copywriting Services</title>
	<link>http://www.mtmcopywriting.com</link>
	<description>Internet marketing and web copywriting tips</description>
	<lastBuildDate>Mon, 12 Sep 2011 04:20:23 +0000</lastBuildDate>
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		<title>A Mash-up of Snapple, Maroon 5 and Feeding America</title>
		<description><![CDATA[*This post is shared courtesy of Brighter World Cause Marketing, leading firm in marketing communications for cause-related campaigns.
September marks a new cause marketing campaign for Snapple, where they’ve paired up with Maroon 5 for a limited time flavor. Both the drinks manufacturer and Grammy-award winning band will combine forces to donate $250,000 to support Feeding [...]]]></description>
		<link>http://www.mtmcopywriting.com/a-mash-up-of-snapple-maroon-5-and-feeding-america</link>
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		<title>7 Easy Ways to Get More From Writers</title>
		<description><![CDATA[*by John Forde, whose free weekly e-Letter, &#8220;The Copywriter&#8217;s Roundtable&#8221; is definitely worth subscribing to.
What’s the single best way to make sure you get what you want out of the writers you’ll hire?
I’ll give you not just one but seven easy ways to guarantee a quality result, in today’s issue.
And by the way, don’t skip [...]]]></description>
		<link>http://www.mtmcopywriting.com/7-easy-ways-to-get-more-from-writers</link>
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		<title>10 Ways To Attract Prospects Like A Magnet</title>
		<description><![CDATA[*This article appears courtesy of Bob Bly&#8217;s Direct Response Letter, located at www.bly.com
I recently re-listened to an absolutely great audiocassette program, “The 28 Principles of Attraction,” written by the late Thomas Leonard and published by Nightingale-Conant.
The program presents success principles which, if applied diligently, will cause opportunities, success, and wealth to come to you, rather [...]]]></description>
		<link>http://www.mtmcopywriting.com/10-ways-to-attract-prospects-like-a-magnet</link>
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		<title>Overcoming Price Resistance</title>
		<description><![CDATA[*This article appears courtesy of Bob Bly&#8217;s Direct Response Letter, located at www.bly.com
When selling against a lower-priced competitor, communicate the price difference – your extra cost – in the smallest unit of measure possible.
Example: You sell an annual service agreement covering home appliances for $395, and a competitor charges $295.
Customers like you better, but are [...]]]></description>
		<link>http://www.mtmcopywriting.com/overcoming-price-resistance</link>
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		<title>Increase Web Revenues With People Photos</title>
		<description><![CDATA[*This article appears courtesy of Bob Bly&#8217;s Direct Response Letter, located at www.bly.com
According to Internet marketing expert Amy Africa, the average user spends 10% more time on web sites that have a lot of photos showing people. Reason: according to Amy, when we see other people’s eyes, we stay longer.
How does this translate into more [...]]]></description>
		<link>http://www.mtmcopywriting.com/increase-web-revenues-with-people-photos</link>
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		<title>Shop for a Cause at Macy&#8217;s</title>
		<description><![CDATA[*This post is shared courtesy of Brighter World Cause Marketing, leading firm in marketing communications for cause-related campaigns.
Tomorrow, Saturday the 27th, is Macy’s 6th Annual Shop for a Cause Day. It’s sort of like a shop-a-thon for shoppers who love discounts and want to contribute to a cause.
How it works is any charities, school groups, [...]]]></description>
		<link>http://www.mtmcopywriting.com/shop-for-a-cause-at-macys</link>
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		<title>Make Online Buyers Push Your Buttons</title>
		<description><![CDATA[*This article appears courtesy of Bob Bly&#8217;s Direct Response Letter, located at www.bly.com
A common mistake in designing landing pages is to use an underlined word or phrase as the hyperlink to the order page.
Much more effective is to design the hyperlink as an order button. To increase response, says online marketing guru Amy Africa, use [...]]]></description>
		<link>http://www.mtmcopywriting.com/make-online-buyers-push-your-buttons</link>
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		<title>Coffee that Makes a Difference</title>
		<description><![CDATA[&#60;span style=&#8221;color: #888888;&#8221;&#62;*This post is shared courtesy of &#60;a href=&#8221;http://www.brightercausemarketing.com/&#8221; target=&#8221;_blank&#8221;&#62;Brighter World Cause Marketing&#60;/a&#62;, leading firm in marketing communications for cause-related campaigns.&#60;/span&#62;
While staying at a lovely bed &#38; breakfast in Snow Hill, North Carolina, I was introduced to an incredibly tasty coffee. When I asked my innkeeper where the coffee came from, she named a [...]]]></description>
		<link>http://www.mtmcopywriting.com/coffee-that-makes-a-difference</link>
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		<title>Lift Your Direct Mail Response Rates With Lift Letters</title>
		<description><![CDATA[*This article appears courtesy of Bob Bly&#8217;s Direct Response Letter, located at www.bly.com
The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi-page sales letter. It often has a headline that reads something like, “Read this only if [...]]]></description>
		<link>http://www.mtmcopywriting.com/lift-your-direct-mail-response-rates-with-lift-letters</link>
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		<title>Brainstorming By the Rules</title>
		<description><![CDATA[*by John Forde, whose free weekly e-Letter, &#8220;The Copywriter&#8217;s Roundtable&#8221; is definitely worth subscribing to.
Alex Osborn, founder of a super-successful New York ad Agency and of the Creative Education Foundation, came up with a list of brainstorming “rules” in 1963:
No judgment in early stages: Collect as many ideas as possible without imposing criticism.
Encourage wild or [...]]]></description>
		<link>http://www.mtmcopywriting.com/brainstorming-by-the-rules</link>
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