How the Internet has Changed Communication

Read any twentieth century novel and you’re likely to find a touch of formality — even cordiality — in the way things are said.

Internet writing, on the other hand, is quite the opposite.

Web copywriting, as a result of the informal effect of the Internet, has forced several trends on the way we communicate:

  • Things are promised faster. Why shouldn’t they be? Instant-order processing and overnight shipping make the old six-to-eight week shipments laughable.
  • Persuasion is less polite, more bold. People are more emphatic about asking for/selling things.
  • Everything needs to be validated. Even the simplest sales appeal benefits from connection to customer testimonials or a private website where a company is independently praised. Besides, we all look for that validation. We don’t take things at face value anymore.
  • And, like I said earlier, everything is a little less informal. Questions, answers, testimonials, instructions, home pages, sales letters, you name it.

But, I don’t think any of these trends are bad, necessarily. If we morph into a society that abbreviates everything, teenage-texting style, then we’ll have gone too far. For now, communication (and web copywriting in particular), are just more human — and that’s a good thing.

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