Making Emails Social

Make it easy for e-mail subscribers to share content through social networks. Including “share with your network” (SWYN) links in your e-mails. When recipients click on the SWYN link, it automatically populates their Facebook status or a Twitter post with a URL link to the content of the e-mail and, if you wish, a brief blurb.

Source: Chief Marketer, 1/11, p. 30.

*This article appears courtesy of Bob Bly’s Direct Response Letter, located at www.bly.com

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