The 5 Most Powerful Words In Health Copywriting

Health copywriting is powerful when the words in the copy speak directly to the innate desires of the prospect. It doesn’t matter whether you’re working on a direct mail piece or on web copywriting. The easiest way to do that is with five keywords that naturally connect with basic health desires.

These are the five most powerful words when it comes to health copy:

  • Cure
  • Younger
  • Safe
  • Works
  • Cutting-edge

As with any good copy, you don’t want to overuse these words. But, a tempered sprinkling through the pages of your promotion is bound to boost response.

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